Marketing Coordinator
Job Summary
The Marketing Coordinator / Digital Operations Specialist supports execution of digital marketing initiatives across multiple markets for Rainbow Restoration and affiliated brands, including Peerless Environmental. This role focuses on speed, consistency, and local execution, working closely with the internal marketing lead and our national SEO partner (Spot On Solutions).
This is an execution-focused role, not a strategy role.
Principle Duties and Responsibilities
- Implement and maintain landing pages across markets
- Coordinate with Spot On Solutions to publish, QA, and optimize SEO Content
- Ensure accuracy of location pages
- Work with management for geographic specific marketing campaigns (both standard and digital)
- Maintain and update GBPs for all locations including service areas, categories, photos, and post updates
- Support ongoing review acquisition workflows
- Monitor and escalate issues related to listings or visibility
- Support rollout and ongoing updates for company and sister companies
- Assist with landing pages and content aligned with services offered
- Ensure brand and compliance alignment between platforms
- Track inbound lead activity by market, landing page, and call source
- Assist with monthly reporting focused on calls, form submissions, and market-level performance
- Provide actionable insights to marketing leadership
- Publish SOS-created content to websites and platforms
- Coordinate light content updates
- Support blog posts and seasonal content
Job Qualifications
- 2-5 years of experience in digital marketing, SEO support, or marketing operations
- Familiarity with: Google Business Profile, CMS Platforms, Local SEO concepts
- Highly organized and execution-oriented
- Comfortable working with outside vendors
- Ability to manage multiple markets and priorities simultaneously
Rainbow Restoration provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Rainbow Restoration complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates. Rainbow Restoration expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
